Essentially, any top-ranking content should be easy to navigate and provide a good experience. Should you incorporate every single one of these factors into your search engine optimization (SEO) efforts? But you can get the most value by focusing on the most important Google ranking factors first. Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to.
Unlike many of the other factors, this one can’t really be optimized for. But much like behavioral signals, operating a great business, offering fair prices, and providing excellent service always helps. You don’t want to risk someone else answering the question with false information. Google is often the first place shoppers will go to check out a business before making a purchase. Use your Google reviews as a place to interact with your customers and show off your human side. For instance, a personal injury attorney who practices by themselves in a single location has an easy decision.
🎯 Action Checklist For Step 3
For example, you can share your content on social media, ask influencers to check it out or directly email websites and ask them to link to your content. Or, if you really want to guarantee that your article will be seen, you can always run ad campaigns promoting your content. With any content strategy, the important thing is to find ways to maximize visibility. Your content probably won’t rank #1 on the Google SERP overnight, so you need to distribute your content more directly to get backlinks. The only problem is, most people don’t dig very far to find good content. They usually look at the first few search results on a page, identify a good source and link to it.
This will keep you in the loop of any changes to your ranking positions. If you’d like to receive automated reports, you can tick the “Send me weekly ranking updates via email” option. BHS Links This is because Google doesn’t track your search history when in Incognito mode. This means your search history can’t manipulate the results that are presented to you.
If they have a hard time finding even just one button, they may quickly get frustrated and eventually leave without finding the information they needed. In the case of SwingbySwing, making improvements to on-site user experience resulted in several improvements. Just type in your domain and then the keyword you’re looking for. If multiple pages align with the same search intent, it could be an issue of cannibalization. After all, you can do it much more easily by using Semrush and its bespoke cannibalization reports.
Get found in business listings
The more high-quality backlinks your website has, the better your Google rankings are likely to be. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. By leveraging strategies such as optimizing your GMB profile, encouraging customer reviews, and using engaging media, businesses can significantly improve their GMB ranking. Monitoring tools and consistent evaluation of performance metrics help identify areas for improvement, keeping your business relevant and attractive to potential customers. Poor local SEO often results in lower Google search rankings, fewer customer visits, and decreased overall engagement.
Content quality, removal, or changes
- For example, a blog post titled “Top 5 Avocado Dishes in California” can drive local traffic and engage customers looking for specific information.
- One of the least used tactics to help with SEO is the idea of focusing locally.
- You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you.
- If you’re unsure whether Google values freshness, check the dates on top-ranking pages.
- As mentioned above, you should strategically link to your most important pages.
- If searchers are likely to value updated content, Google ranks fresh pages higher.
Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. Google primarily finds pages through links from other pages it already crawled.
