A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it. On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time. When it comes to blogs, a great way to use internal links is to interlink pages within specific content hubs.
What you have to keep in mind is that on-page SEO & link outreach work together to create compounding growth as part of your SEO strategy. Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services. The answer to this is that it depends on at least a couple of different things. Over the past couple of years, Google’s understanding of content has advanced significantly. The Bert update changed how content is processed and how well it can be understood. It is not likely if you haven’t made significant changes to your content optimization process in the past 12 months.
Track keywords and topics for each page.
Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about.
Off-page SEO: building authority and trust
Are they looking for chocolate cake recipes, chocolate bars, or chocolate ice cream? The keyword is too short for you to identify the search intent behind it clearly. Within the world of search engine optimization, there’s what is called on-page SEO and off-page SEO. Read on to discover what it is all about, why you need it and how you can quickly (and easily) fine-tune your own website.
- This helps search engines access and understand the information your site provides.
- Secondly, you should tidy up pages that aren’t getting many (if any) internal links.
- In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image.
- Then, get the tool to segment users based on their previous interactions with your site or interests.
However, on-page factors are just as important, and we shouldn’t lose sight of that. To succeed in generating more organic traffic and improving search rankings, you need to manage all elements of SEO for your web pages. On-page SEO services can help local, national, and international websites. The specific approach will vary based on your target keywords and market, but on-page SEO is needed for any website. Our local SEO services are also a great fit for local, service-based businesses that want to compete in their nearby markets.
On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business. The tool SEO Anomaly provides SEO, readability, and tone of voice suggestions based on the top 10 competitors for your target keyword(s). Go through all your pages to ensure you have optimized your title tags. Internal linking often gets overlooked when it comes to on-page SEO. As your site grows, however, it’s critical to develop an internal linking process. That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages.
